
I'm a hands-on product design leader with 15+ years experience across UX, product management and digital growth.
I love designing for complex problems and scaling product design functions inside complex organisations.
I’ve led design through IPO, owned international product portfolios, and driven platform-level transformation across healthcare, fintech and publishing.
Most recently, I led the UX vision for a digital transformation programme at Benchmark Capital, a fintech company that helps Financial Advisers manage their firm, clients and investments.
Before Benchmark, I was Head of UX at Doctor Care Anywhere, a 30-person health tech startup that grew to a 700+ employee, publicly listed company in just 4 years.
I believe design is a team sport.
I love workshops, sketching, design systems and AI.
My design process reflects life; a messy and ambiguous squiggle. Creating clarity from the chaos is the kind of work I enjoy.
If that sounds like your bag, get in touch.
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Kind words from wonderful people.
"Adam really understands the processes for building products that people love. He's a very comfortable, articulate, clear communicator and he is a natural leader. I hope very much to work with Adam again at some point, he is awesome."

Mark Findlater, CTO
Doctor Care Anywhere
"Adam is a talented UX designer and an exceptional leader. He coached me through various business challenges and always acted as an incredible sounding board. If you have an opportunity to work with Adam - take it."

Brigitte West
Doctor Care Anywhere