Benchmark Capital.
UX Lead for a major digital transformation in FinTech
Joined as the second designer in a 30-person startup. Built and led UX through scale-up to IPO.
Experience vision.
Some stufffff….
Visual hierarchy.
Content design, responsive grid and layout system.

Style guide.
Colour, typography, iconography and common element design.

Final UI.
Bringing everything together.

Prototyping micro-interactions.
Finally, I prototyped micro-interactions using Flinto to display how the UI would react and provide feedback to the user based on their behaviours and interactions. Watch the screen recording below to see the prototype in action.
Kind words from wonderful people.
"Adam and I worked closely on a project that showcased his expertise in design system architecture and his practical visionary flair. Adam’s ‘dead hand at the wheel’ meant there was zero drama, rapid deliverables with built-in futureproof thinking."

David Fennell
Benchmark Capital
"Adam is a talented UX designer and an exceptional leader. He coached me through various business challenges and always acted as an incredible sounding board. If you have an opportunity to work with Adam - take it."

Brigitte West
Doctor Care Anywhere